The Armenian company SoftConstruct is opening two NFT physical art stores in Dubai, located in Dubai Mall and Mall of the Emirates, the city's most iconic shopping and entertainment centers that welcome more than 130 million visitors annually. Located in two major malls, NFT stores will offer users an "exclusive NFT real art experience" with limited edition deals and a range of other exciting merchandise and works by contemporary artists.

According to SoftConstruct co-founder Vigen Badalyan, the digital world is already merging with the real world today. The opening of real, physical stores where you can buy NFTs is a vivid confirmation of this.

NFT stores give people the opportunity to interact with modern technology and real art. They don't just sell authentic NFT art products, they help users with search, shipping, and more, making the buying process easier.

Most of the store is for people to learn about Web3, NFT products, and services offered locally, try and ask questions at the Fast counter, the idea is similar to the concierge service in a good hotel. This has been designed to provide personal customer support from professionals specially trained and certified by Soft.

In such stores, there are no product divisions, but there are what we call hubs. In them, people can learn more about Web3, NFT, products, and services offered locally, at the Fast counter they can ask questions of interest, and they will be handled by specialists trained and certified by SoftConstruct.

No official store opening date has yet been announced, but many are already looking forward to seeing Web3 come to life in NFT stores.

It should be noted that all NFTs that will be sold on NFT stores are works of art and cannot be offered digitally or sold through the virtual asset platform.