X5 Group has started supplying carbonated drinks from Armenia, which are intended to partially replace American Coca-Cola products. Currently, the Russian largest Supermarket Perekrestok network already includes drinks from the producer Hay Cola, whose range of flavors resembles traditional Cola, Fanta, and Sprite.

"Hay Cola" soft drinks have been produced by "Union" LLC since 1995. The company's products are exported to the USA and Europe, and from now on to Russia. "Hay Cola" factory is equipped with modern equipment from Italian, German, Polish, French, and other well-known manufacturers. Among the released products there are up to 20 different types of flavored energy and carbonated drinks, as well as mineral and pure spring drinking water, which are bottled in 0.5L, 1.0L, and 1.5L bottles.