The world's No 1 competitor-analysis platform Semrush has decided to open its office in Yerevan. The company has 21 international awards for the best SEO software package. More than 10 million marketers use the platform. Semrush combines over 50 analytical and technical tools on SEO, content marketing, competitor research, contextual advertising, and social media marketing to help you attract and grow your online audience faster. The platform is used by various companies around the world, from small and medium businesses to large enterprises. Semrush is also used by 30% of Fortune 500 companies as their primary marketing tool. More than 10 million marketers use the platform.

The IT sector in Armenia over the past 10 years has shown unprecedented growth, recording an average annual growth of 23%. Over the past 2 years, more than 20 start-up companies in Armenia have received a total of $700 million in investments. Armenian start-ups with less than 30 employees are exempt from income tax until the end of 2023, and the income tax for employees is 10%. As of 2021, the total turnover of IT companies operating in Armenia exceeded $1 billion. As of 2021, the industry employs 29,000 professionals.