DesignRush is a B2B marketplace, which connects businesses with specialized agencies in the US, UK, India, Canada, etc. The company conducts activities in different categories, such as Branding & Creative, Website & App, Marketing, Technology, and Business Services. DesignRush recently identified the best AR/VR companies that design, implement and maintain AR/VR technologies, in which Armenian startup Arloopa was ranked 10th place. It is also worth noting that the ARLOOPA App crossed 4.5 M organic downloads on Google Play.

Founded in 2014, Arloopa is a leading augmented reality (AR) and virtual reality (VR) app and game developing company that provides advanced AR and VR services, such as cloud-based augmented reality services, custom branded augmented and virtual reality apps, game development, and 2D and 3D content creation. Arloopa uses augmented reality, image recognition, and computer vision technology to convert the real world into a content-rich, interactive experience.

The company works with individuals, brands, creative advertising agencies, museums, schools, and cities to make people’s everyday life filled with new content and visual experiences, and educational and entertaining AR discoveries. They provide a new way of telling a story and entertaining the audience avoiding costly and annoyingly repetitive ads and easy-to-miss short-lived printed materials. 

With the ARLOOPA application, the user can download or print the markers, scan them with the ARLOOPA app and see the hidden content attached: video, 3D animation, etc. The Armenian app was downloaded from Google Play more than one million times. It is available in 6 languages ​​- English, Armenian, Russian, German, Spanish, and Czech. The app provides 3 main AR functions – marker-based scanning, markerless tracking, and geolocation-based experience. Some 3D objects can come to life when interacting with them. The IT sector in Armenia has shown unprecedented growth over the past 10 years, recording an average annual growth of 23%. Over the past two years, more than 20 start-up companies in Armenia have together received 700 million dollars of investment. Armenian start-ups are exempt from taxes on business, and the income tax for employees is 10%. According to 2021 data, the total turnover of IT companies operating in Armenia exceeded 1 billion dollars. As of 2021, the industry employs 29,000 professionals․